Each Easter, World Vision sends out illustrated storybook greeting cards to hundreds of thousands of children in their child sponsorship program. Working with World Vision and their marketing agency Russ Reid, I had the opportunity to illustrate the artwork for this year's Easter card, sharing a message of God's love with children around the world.
The storybook cards are part of World Vision's "bounceback" initiative. Cards are first sent to each child's sponsor, who can sign it and add a personal message, before sending it back to World Vision, who sends it onward to the child. At the end of the story, a keepsake item is attached which children can enjoy as an additional reminder and gift from their sponsor.
World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. You can learn more about their child sponsorship program on their website.